Sustainability means fulfilling current generations' needs without compromising future generations' needs – a foreseeable practice without an expiration date. It is one where we choose to leave legacies by building prosperous futures for our children by innovatively preserving and protecting our world.

SOEK® is in partnership with our planet. Our handcrafted sunglasses use environmentally friendly processes and are made from various sustainable materials, including FSC Certified hardwood such as maple, ebony and walnut, durable bamboo and Castor Seed Oil. Because we responsibly take from the environment, we also aim to give back, and we do this through the One Tree Planted initiative.

One Tree Planted is a non-profit organisation on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and experts to inspire participation in reforestation by rebuilding forests, creating habitats for biodiversity and making a positive social impact worldwide.

How do we help?

SOEK® is proud to give back to our giving partner by donating a percentage of our sales and encouraging our customers to plant a tree for one dollar atop their purchase payment. You can do the same, and together, we can continue to make a huge difference!

Our classy, sassy wooden sunglasses offer exceptional comfort and style and come with Polarised and UV400 (100% UVA/UVB) lenses. Visit our website for your perfect SOEK® pair and to join the #onetreeplanted movement.