Why Choose SOEK Sunglasses

Not all sunglasses are created equal.

SOEK® combines responsible materials, serious eye protection and understated design to create eyewear that performs as well as it looks, especially in high-sun environments like Southern Africa.

Sustainable materials with purpose

SOEK® frames are crafted using responsibly sourced woods including walnut, maple and ebony.

Benefits:

• Lightweight comfort

• Natural breathability on skin

• Unique wood grain (no two frames are identical)

• Reduced reliance on petroleum-based plastics

This isn’t sustainability as a marketing slogan. It’s built into the product.

Proper eye protection (not fashion lenses)

All SOEK® sunglasses distributed by SALQUE feature:

• UV400 rated lenses

• Polarisation to reduce glare

• Improved contrast and visual clarity

• Protection against long-term eye damage

Especially important for:

• Driving

• Coastal environments

• Farming & outdoor work

• Sport & travel

• Daily urban exposure

Designed for everyday durability

SOEK® frames are finished with:

• Spring-loaded hinges for comfort

• Reinforced joints

• Water-resistant coatings

• Balanced weight distribution

They are designed to be worn daily, not handled carefully like jewellery.

Style that lasts longer than trends

Trends expire. Good design doesn’t.

SOEK® sunglasses follow a clean, modern design language that works across:

• Casual wear

• Smart-casual outfits

• Travel

• Work environments

• Outdoor lifestyles

You won’t look back at photos in two years wondering what you were thinking.

Local distribution = real service

Our Giving Partner

We are very proud to partner with One Tree Planted, a non-profit organisation that focuses on global reforestation. 

One Tree Planted began in 2014 and since that time, they have planted over 92.7 million trees in more than 80 countries across the globe.  In 2022, One Tree Planted more than doubled their impact from 2021 with 52.7 million trees in the ground! 

Their reforestation partners in different parts of the world help them plant trees to restore forests after fires and floods, to create jobs, build communities and protect habitat for biodiversity. 

We have an option on our website for our customers to plant a tree for $1 when they make their payment. On top of this, SOEK® donates a percentage of sales to One Tree Planted to make a positive environmental impact, create a healthier climate, protect biodiversity and help reforestation efforts. 

Our Product Standards

Our sunglasses and reading glasses are designed to suit most face shapes and sizes and fitted with high quality spring-loaded hinges to ensure each pair of our lightweight shades will stretch to your face size and sit comfortably. 

With our range of colours, shades of wood and different lens tints your biggest problem will be deciding which one to choose! We also have our LITTLE SOEK® range of adventure ready sunglasses specifically designed for children.  

All of our lenses have been sent for independent testing by a NATA-Accredited Calibrations and Testing Laboratory to ensure we comply with standards worldwide. 

Our lenses are polarised and UV400 (100% UVA/UVB) and adhere to Category 3 High Protection against sun glare. This is further backed by the feedback from our customers as well as our sponsored athletes and professional fishermen who have personally tested the quality and clarity of our lenses!